How to Predict Natural Keywords

Become a Thought Leader

A huge part of your success as an Expert Author can be found in how well you’ve fostered your brand as a thought leader. A thought leader is an innovative authority who is largely recognized as a major influence in a particular niche (and even profits from it).

However, you can’t become a thought leader by writing from the same angles, using the same keywords, and taking the same points of view as every one else in your niche. You must break the line of conformity and one way to do so is to develop a solid content writing strategy built by predicting hot keywords in your niche.

You don’t have to be a magician to predict words, otherwise you’d be drawing keywords out of a hat and hoping for the best (which would be a colossal waste of your time). Lead by knowing your audience’s likes, dislikes, fears, and passions as well as stay on top of trends in your niche. Then carefully and strategically predict new keywords (or long-tail extensions of existing keywords) based on your audience’s interests and relevance to your niche.

Use this graphic as your guide to discovering opportune keywords, providing fresh content for your audience, and building your brand as a thought leader! Simply click on the graphic below to view in a new window and then click the image to zoom in or out.

How to Predict Natural Keywords
Transcription

Why? Predicting Natural Keywords Will Help You …

Get a leg up on your competitionBecome a thought leader in your nicheIncrease your audience by gaining traction with new readersBuild your reputation as a credible source

How? Put Your Toolbox Away!

Avoid keyword selection tools. If these keywords are being provided to you, they’re being provided to others as well.

Immerse Yourself! You Can’t Lead if You Can’t Keep Up, So …

Subscribe to News OutletsRead Niche-Relevant BlogsFollow Social Media SourcesDiscover Audience Q&ASpot BuzzwordsScope out Google Trends

Look for Indicators of Opportunity

Identify keywords that are most relevant to your topic.Identify keywords that are most relevant to your audience.Find the opportunity in keywords that are most relevant to your topic and your audience.

Tips for Putting These Keywords in Action

Brainstorm articles that are relevant to your topic and your audience.Focus on writing content for your readers, not for search engines.Target both long and short-tail keywords.Be natural; don’t force keywords into the content.Integrate the keyword in the title and article summary.Naturally position the keyword phrase as close to the beginning of the title, summary, and opening paragraph.Use no more than one keyword per 100 words.

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Posted by Vanessa, Editorial Manager on October 11, 2013 at 9:00 am | 2,531 views

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